Essays and Articles

Seven dimensions of business wellbeing

MRR or profit shouldn't be the only indicators when evaluating your business's health. Here are seven crucial dimensions to consider.

Overcoming Persistent Life and Business Problems [Cocoon Power-seat Process]

As founders and leaders, we all struggle with something. These obstacles could range from struggles in sales and fundraising to personal...

How to get unstuck and improve your business traction? [Process for cofounders or management team]

Company's performance = sum of cofounders' strengths and shortcomings. Try this process, and you'll be surprised about the outcomes

How to get more time as a leader?

Do you feel like there aren't enough hours in the day to get everything done as a leader? Here's an approach that could change that.

The 10-point delegation template I wish I had nailed years ago

The key to successful delegation is knowing what to communicate and what not to communicate.

Priority setting mastery: 5 Proven strategies for CEOs and leaders

As a leader or CEO, you may feel overwhelmed by your task list. With these 5 tips, you can better prioritise your workload

Hristo Neiland: Is your business led by you or your fear? | sTARTUp Day 2022

Join Hristo Neiland, co-founder of .Cocoon, as he shares his journey on how to overcome fears and make fearless decisions

How to get the most out of working with a mentor

Guidance for business leaders on how to make better decisions and lead the team to win, using a leadership mentor's support

Uku Püttsepp, CEO of Degritter: “The unknown gives me the drive to carry on”

Degritter has been in .Cocoon Program for many years. We talked about business, personal growth, and what they have learned.

Stop doing this one thing to avoid burnout

The thing number 1 that leads to burning out? It’s simple, and, to explain it, I need to revisit the meaning of 2 words - sacrifice and...

Recovering from low energy, burnout, vegetative dystonia, Lyme disease. True story

Experiencing low energy, burnout approaching, headaches or brain fog? Then read on. From the winter of 2016, for the next 1.5 years, I...

What's wrong with him!? 5 ways leaders are slowing their business growth

Rather than focus on the faults of your team members, start the change with yourself and lead by example. You will find invaluable...

Henri Nordström: “I was full-time salesperson and CEO in the evenings”

Henri Nordström, CEO of Jobilla talked about his experience of growing company from 15 to 150 people.

Yes is also No

By saying Yes to "Nice", we might miss "Great".

Sure way to kill a business

Place big bets based on unverified assumptions and make sure that if any one of those bets turns out to be wrong, you hit the wall.

Two unexpected ways how love can create tensions at the workplace

As a CEO you want to understand why weird stuff starts to happen. Perhaps you see that some tensions are up, but the reasons don’t feel real

Aleksander Tõnnisson │ .Cocoon Workshop: Invisible traits needed for raising a VC round

The question is how to stop the invisible traits, which are stopping you from raising the investment. So what is the real challenge?

Plan for founders' strategy offsite

We now had a half-week long offsite with cofounder Hristo. It felt good and gave excellent outcomes. I want to share how we approached it.

5 Health Warning Signs Founders Ignore (But Shouldn't)

The problem is that we ignore signs bodies give us, or don’t even recognize them. It could lead to bigger health problems in the future.

How a man transforms. [Lead yourself, then others]

Highlights from the book "Transformation: Understanding the three levels of masculine consciousness" by Jungian analyst Robert A. Johnson.

Aleksander Tõnnisson - Three In Bed │ sTARTUp Day 2021

What I speak here has a very personal meaning for me - in order to understand the importance of relationships firstly with myself, but also

Productivity hack for depressive mood

Use this simple hack to regain your productivity when depressed or stuck

Mark Ashton: Can you be constructively selfish? It could save your life…

My beloved sister Jo took her own life. She was a beautiful soul - kind, compassionate and wonderfully talented and loved by dozens.

Farhad Niyoz - How To Attract The Best Talent By Knowing Your Purpose │ sTARTUp Day 2021

When scaling, founders compete for the best talent and investors. One thing impossible to compete against is your sense of purpose.

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