top of page

From 3 Near-Bankruptcies to $4M Investment and Blooming in The US In-Game Advertising Market

Updated: Feb 26

Having $87 in bank account while being in San Francisco with one mission - figure out overnight how to get money and survive. Years later, Monetizr has raised $4M from “Change Ventures”, “Ludus Ventures”, "Techstars,” and multiple angel investors.

This is a story of fighting for survival as a unique startup, finally seeing some signals and taking over the US In-Game advertising market, life changing leadership lessons, and the meaning of work-life balance for CEO of Monetizr, Andris Merkulovs. Listen to Inner Power Particles podcast on other platforms:

Overview of the topics: 00:31 Welcome CEO of Monetizr Andris Merkulovs

01:07 What is Monetizr?

2:30 Figuring out how to survive

5:19 Figuring out why to survive

7:18 Co-founder dynamics

9:10 Back to basics - talk with customers!

9:51 It is okay to feel tired

10:28 Pushing up the hill, vision

12:18 Using investors to open the doors

15:16 Importance of using your resources efficiently

18:37 How to make decisions that lead you to your goal

22:00 Communication, Collaboration and Leadership

27:57 Changing leadership within the company

29:36 Growing as a leader - Smartest person in the room

35:56 Sharing experience: Startups and potential of accelerators

38:46 Importance of mentorship and Cacoon Program

40:25 Being a better husband

41:26 Work-life balance

44:18 Why choose Monetizr?

46:15 Having a heart in what you are doing

Welcome to Inner Power Particles podcast. Here we talk with entrepreneurs and leaders about their challenges and lessons learned to improve their inner strength. We do this to share their journey and knowledge with you so that you can improve as a leader and a person. Resources: To learn more useful tools for CEOs and C-level managers ➡️


Business not growing? Discover new ways to scale your business in 4 weeks!

Farhad Niyoz is the CEO of Cocoon.




bottom of page