Find out what's blocking your business growth
Many growth-stage CEOs waste months fixing the wrong problems. This 10-minute assessment reveals the hidden patterns blocking your next stage - and what to fix first.
What you'll get:
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Instant clarity while answering, plus
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If your AR > €250k: Written individual feedback
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If AR > €500k: Free 40-min mentor session to review in depth
Based on insights from mentoring 100+ company founders & executives

Uncover your growth blockers

Farhad Niyoz, CEO of Cocoon
Why growth slows down
Somewhere between €250K and €10M, what got you here stops working:
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Your team feels misaligned
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Execution gets slower
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You're firefighting instead of building.
The challenge isn't the market - it's your internal system.
That system has three critical parts: Strategy, Execution, and Team. Weak points in any of these create bottlenecks.
This assessment reveals exactly where your blockers are - and what to fix first.
What you'll get
Instant insights
Uncover blind spots in real-time as you answer - and know exactly what to focus on first.
Tailored recommendations (AR > €250K)
Receive written feedback with specific next steps for your situation.
Expert guidance session (€500K+ AR)
Book a free 40-minute call with a Cocoon mentor to dive deeper into your results.

Why this works
The Business Backbone Assessment is refined through thousands of actual mentoring sessions with CEOs facing your exact challenges.
Created for scale-ups, not startups or enterprises.
Focused on what matters: Strategy, Execution, Team.
Practical from minute one: Clarity begins while answering.
Who reviews your results
Meet the people who created the Business Backbone Assessment and deliver your tailored feedback and sessions - Cocoon mentors with real, hands-on experience helping founders scale.

Farhad Niyoz
Cocoon CEO, Mentor, Builder - turned guide.
MBA graduate, former tech founder, 12 years studying how psychology drives business performance. Bridges hard business logic with human nature.
You get: Systems that actually work with how people think.

Martins Bicevskis
Cocoon mentor, Supervisory board member, C-suite advisor
Led organizations with 100+ teams. Guided multiple CEOs through IPO scaling and high-stakes organizational design.
You get: Strategic clarity on where your company needs to go - and how to get there.
Is this really free?
Yes. Completely.
No credit card, no hidden costs.
How long does it take?
10-15 minutes. Most CEOs finish in one sitting.
What if I'm under €250K ARR?
You'll still get instant insights while answering - often enough to spot your biggest blocker.
Will I get spammed?
No. You need to separately opt in for our email updates. And you can unsubscribe afterwards at any moment.
Will the session turn into a sales pitch?
No pressure on sales. Your session focuses on solving your key challenges. If there's a natural fit, we'll spend 10-15 minutes exploring whether our programs can help. Either way, you leave with clarity and actionable next steps.

If you take building your business seriously you should consider Cocoon. I see the largest benefit in Cocoon’s focus on personal development and not just business.
- Henri Nordström, Jobilla CEO, Finland

Martins Bicevskis is a unique person - being honest and with an open mindset to be entirely focused on the discussion to improve the outcome of the initiative he has taken to achieve.
- Margus Rosin, Bigbank CTO, Estonia

Farhad's wealth of experience in both business and life, coupled with his adept ability to listen attentively and pose incisive questions, significantly facilitated my journey of self-discovery and growth.
- Nauris Skride, CEO of Adaptive Media, Latvia

Farhad's experience and insight were very helpful for us in our growth trajectory. He is incredibly generous as a mentor. - Julia Gifford, Truesix CEO, Latvia

I was looking for a clearer vision for my company. Our results astounded me - we uncovered so much about our current challenges and possible steps towards better alignment.
- Toomas Pihl, Agrello CEO, Estonia

Farhad is very good at getting to the root of the problem with his direct questions and comments.
- Michael Henriksen, Wavepiston CEO, Denmark

While I often rely on my gut feeling to make choices, Martins has taught me how to substantiate those decisions, which has given me greater confidence. I now have the words to articulate the strong feelings behind my actions and decisions. Martins has been a mirror for me - challenging me, confronting me, and offering alternative perspectives. I genuinely enjoy our sessions.
- Selma Stevense-Bakker, Managing Director of Jobilla Benelux, Netherlands

My company and I needed a change for better results. I have brought many learnings from Cocoon back to my company.
- Indrek Jaal, Globalreader CEO, Estonia

Participation in Cocoon Program has helped me to solve challenges in my business and also on a personal level. - Matiss Neimanis, BuildIT CEO, Latvia

I believe that most challenges in our life and business are directly related to the challenges, limitations, or barriers in ourselves. Cocoon helped me to understand the root cause of my challenges and remove the barriers and limitations that are causing them. At the end of the program, I am a better leader but, more importantly, a better and happier person.
- Mattias Lepp, CEO of Click and Grow, Estonia

Farhad has the ability to look at your challenges from a completely different angle to what you would expect. - Marek Alliksoo, Skycrop CEO, Estonia

I highly recommend Martins Bicevskis as a mentor; his expertise spans various domains, and his guidance has been akin to a catalyst for positive change.
- Kaspars Sirmais, Co-founder of Amit Baltic, Latvia

Farhad has a unique ability to navigate both the business side and the personal side of decision-making. His approach has challenged me to think more critically and make more informed decisions, which has been invaluable for both my personal and professional growth.
- Martins Bratuskins, Co-founder of Monetizr, USA / Latvia

The Cocoon program empowered me to embrace the CEO role authentically and overcome fears, including that of a co-founder potentially leaving.
- Uku Püttsepp, Degritter CEO, Estonia

Cocoon group mentoring has been ridiculously effective for me. Every session I discovered many unknown unknowns about myself and got deep insights from multiple perspectives that boosted the process of solving my personal and business challenges.
- Ranno Käomägi, CEO of Remato, Estonia
Free, confidential & no obligation.