How did you get there?

In the beginning, was the Word, and the Word was with God, and the Word was God. Since then, many things have happened. And now, I am in this place and time in my life. Some of the aspirations have been motivated by wanting and some by needing.

I wanted to be an entrepreneur and do something with IT since secondary school. That led me to subsequent studies and career, giving me the knowledge and experience in business, management, software, and startups.

I needed to start addressing the emotional and physical ailments to transform my life from suffering to wellbeing, and that led me to the exploration of the soul, self, and body, emotional and physical wellbeing and self-discovery from various perspectives, including, but not limited to psychology, spirituality, and mysticism, energy in its various expressions, fitness, nutrition, meditation.

Although I plan things, most of the turns in my life have happened as unexpected events thanks to people I have relationships with and the opportunities that have come as a result. That has led me to become less of a planner and more into sensing the shifts in the currents of life. However, I continue putting my intent on the higher-level goals in my life - the things I want to experience, ways I want to grow, and ways I want to contribute to the world.

Some examples. In late 2017 we started a SaaS project, and one of the co-founders initiated to join Startup Wise Guys accelerator, a great experience that wouldn’t have happened without his initiative. Through the accelerator network, I met an investor and mentor, Carl Frauenstein, and Carl connected me with the co-founder of .Cocoon Rein Lemberpuu. After meeting Rein, I joined the .Cocoon program as a client where my mentors were Mark Ashton and Rein. While working with Mark, Rein and .Cocoon, I stumbled upon the books written by Theun Mares, and that helped me to understand better what does “Path with the heart” means. My SaaS project’s co-founder and I realized that our paths with the heart, the more profound aspirations of the individual life purpose, are not aligned, at least for that particular period of life (the meaning here is that at the deepest level, or the highest level, we all are climbing the same mountain, just from different sides, and with time we may come to understand it very well in the heart, not only in the mind level and then the alignment comes back). We decided to discontinue that SaaS partnership, which brought my professional life to joining .Cocoon as a venture partner initially and CEO now.

My conclusion here is that relationships with people are the make or break factor in the life scale and, to be correct, even beyond this scale. Again, it’s an acknowledgment that I still need to continue bringing from the head to the heart.

Priit Kruus

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