top of page
Marcel Gasser 1.jpg

Aleksander Tõnnisson



As a participant and a mentor in the .Cocoon program I can show you how to make the maximum out of it. My vision is to take full responsibility for my own life and as a mentor in .Cocoon to help others do the same.

What do you do today?

I’m managing a portfolio of soon-to-be 100+ startups, some of which are more successful, some less, and plenty of flat-out failures.

I’m usually helping startups with motivation, product-market-fit, sales, presenting, and fundraising. And now, I’m stepping up as a mentor in .Cocoon to pay forward the very same experience I had as one of the first participants in the .Cocoon program.I prefer to work with founders interested in entrepreneurship as self-development.

How did you get there?

I like to be around people who have a vision and mission for life. Working for a big corporation in Germany, I felt that the vision was diluted down the hierarchy line, and decision evolved around monetary values. So I decided to create something on my own and surround myself with people I like to be with.

Why are you doing what you are doing? 

A common thread I see in startups struggling to make their plans into reality is putting the blame on external factors, which is the same as not taking responsibility for everything that happens within the company. In other words, they are taking a victim role in the situation and life in general. It’s very common to attribute your successes to skills, but your failures to randomness. I know because I’ve been there myself.

Where are you going? What is your vision?

My vision is to take full responsibility for my own life and help others do the same.In .Cocoon I’m learning how to figure out myself better than it would be possible alone. Working with mentors from the .Cocoon, I have understood how to look beyond the face value of problems, relationships, and business challenges. I’ve seen how everything happening inside my company can be brought back to how I act out on my beliefs and perceptions.


bottom of page